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Passion and engagement

Founded in 1965, Pennelli Diana is operating in the brush and roller sector producing and selling a wide range of articles intended for painting, building and do it yourself for more than 40 years.
We have managed to grow from a small handicraft laboratory to a large company situated in Casalbellotto in the province of Cremona. We have come a long way through tenacity, passion, intuition and knowledge and we have thus assured the high quality of the products that are being sold daily on the Italian, European and Middle Eastern markets.

High qualitative standards

Flat paint brushes, brushes for all uses, rollers for industry, for whitewashers and for creating special effects, minirollers, sponges, nets for buckets are some of the products that Pennelli Diana produce.
Our main goal is to make a high-quality, truly professional product, by conducting a constant research on the best materials and best usage of the machinery.
The old vision of the founder, working in the early 1965s, has thus been transformed into a new reality ready to face the new challenges, in the era determined by technological innovation and increasingly geared toward electronic commerce.
And so Penelli Diana will continue to affirm the goals that have been reached due to the coherent politics of expansion, constant control of the quality standards and high regard of the human resources within the company.


The dominant philosophy driving the Pennelli Diana is "customer satisfaction" whatever the need may be.
This objective is pursued by:
guaranteeing a good quality product
continuous product innovation and production technology in response to newly developed decoration techniques
up to date and efficacious sales services

"The excellence has no equal"

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